Top Beauty Retail Apps in Croatia: Q1 2025 Performance

In the first quarter of 2025, the beauty retail app landscape in Croatia saw varied performances across the top five applications on a unified platform. According to data from Sensor Tower, these apps showed distinct trends in weekly downloads and active user metrics.

Mein dm experienced a consistent increase in weekly downloads, reaching a peak of approximately 7.9K by the end of March. The app maintained a strong weekly active user base, with numbers growing from around 306K at the start of the quarter to over 405K by the end.

Notino: profumi e cosmetici showed significant fluctuations in downloads, with notable peaks in mid-January and late February, reaching approximately 7.5K. The active user count remained robust, peaking at around 106K in mid-March.

Douglas Hrvatska saw a steady, albeit modest, trend in downloads, hovering between 300 and 700 weekly. The active user base remained stable throughout the quarter, averaging around 12K.

MAKEUP - Beauty without limits had a slow start in downloads but showed gradual growth, peaking at 540 downloads in mid-January. The app's active users increased steadily, starting from just 20 and reaching 1.5K by the end of March.

Finally, Oriflame maintained low download numbers, peaking at 192 in mid-January. Its active user count remained relatively consistent, averaging around 1K.

For more detailed insights and data, Sensor Tower offers comprehensive analytics on these and other apps in the beauty retail sector.